Our brand ambassadors in private
The secret of success remains - even off the ski slope
Olympic gold, world championship titles, overall World Cup victories - the Bø brothers Johannes Thingnes and Tarjei, as well as Magdalena Neuner, have achieved everything possible in biathlon. Today, it's no longer just about medals, but about their families - and a daily life that is no less challenging. What remains is the daily support from LaVita.

From the cross-country ski trail to family life
Johannes Thingnes and Tarjei Bø are among the most well-known biathletes in the world. For many years, they stood together at the starting line, were rivals, teammates, and to this day, they are best friends and brothers.
Meanwhile, they have left elite sports behind and are dedicating themselves wholeheartedly to their families. "After training, I was fully a father - and now I enjoy spending even more time with my children," says Johannes.
The challenges of everyday life have remained: little sleep, many appointments, a high demand for health and energy. "Even without competitions, our day is fully scheduled. LaVita helps me to start well supplied every morning," says Tarjei.
There is a life after sports - and it is at least equally beautiful
Magdalena Neuner retired from professional sports at the age of 25, after winning Olympic gold and fulfilling her biggest dream. Today, she lives with her family in the Bavarian Alps, works as a stress and resilience coach, and enjoys life with her loved ones. She consciously chose a life away from the spotlight.
"I have learned in sports how important health and prevention are. I am now passing on this experience to my family," she says. For many years, LaVita has therefore been part of her daily routine - and is now an integral part of her family life.
LaVita remains - because health matters
Whether it was on the cross-country ski trail in the past or in everyday life with children today, for our brand ambassadors it is clear: health begins with good nutrition. "A healthy diet and good nutrition are the basis for me - this applies not only to elite athletes, but to each one of us," says Johannes.
What has changed? The daily routine, the focus, the priorities. What has remained? The awareness of one's own well-being, health - and the daily glass of LaVita.
)